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Public Relations

So are you looking for a PR agency but would like to have an idea what it would take to hire one?


Sure, here are some list of common deliverables we provide along with a brief description and a general price range. Please note that these prices are not fixed and may vary depending on your specific client, the level of expertise required, and the scope of the project.

  1. Media relations: This involves building relationships with journalists and editors to secure media coverage for your client. Price range: $2,000 - $10,000 per month.

  2. Press release writing and distribution: PR agencies can help craft and distribute press releases to relevant media outlets. Price range: $500 - $2,500 per release.

  3. Social media management: Agencies can help manage social media accounts, create content, and engage with followers. Price range: $1,500 - $7,500 per month.

  4. Influencer partnerships: PR agencies can help identify and partner with relevant influencers to promote your client's products or services. Price range: $2,000 - $15,000 per partnership.

  5. Event planning and execution: Agencies can plan and execute events for your clients, such as product launches or press conferences. Price range: $5,000 - $25,000 per event.

  6. Crisis management: Agencies can help clients navigate a crisis and manage their reputation during difficult times. Price range: $5,000 - $20,000 per month.

  7. Content creation: PR agencies can help create content for your client's website, blog, or social media channels. Price range: $1,000 - $5,000 per piece of content.

  8. Thought leadership: Agencies can help position your client as a thought leader in their industry through speaking engagements and media placements. Price range: $5,000 - $15,000 per month.

  9. Analytics and reporting: PR agencies can provide analytics and reporting on your client's media coverage and social media metrics. Price range: $1,000 - $5,000 per month.

  10. Branding and messaging: Agencies can help develop and refine your client's brand and messaging to ensure consistency across all platforms. Price range: $5,000 - $15,000 for a branding project.

These are just a few examples of the many deliverables a PR agency can provide. The prices listed are general ranges and may vary depending on your specific agency and project requirements.

Here at AFROAC, it is a daily routine to witness great ideas going to waste because of a lack of African Partnerships and Networking. We're not trying to reinvent any wheel, we simply like to provide you with an African Platform to register, connect and integrate great minds. With over 35 Chapters just in the US and 13 Focus areas (Industries), our database is a comprehensive resource pool to get information, data, surveys, and conduct market studies. Currently, AFROAC has over +1M African Diaspora registered with diverse backgrounds, interests, languages, and statuses. As part of creating an independent African market, we are constantly working on galvanising the diaspora to simply register based on priorities regardless of current achievements and we welcome you to Join our growing database.

With our partners support, we have worked for a number of U.S. Federal and local agencies, as well as Embassies, including the Embassy of the Philippines, Nigeria, Bulgaria, Romania, and others. In addition, clients include U.S., Africa, Caribbean, and Eastern-European private sector and NGO projects. Recently, they provided advisory, logistics, and event management support to MiDA Advisors & USAID for a Virtual Investor Roadshow in November 2020, as well as co-hosted an Investing In Series in which they co-collaborate with a number of Embassies in 2020 (Bulgaria, Romania, and Senegal). They are well versed in building platforms that support country-specific investor attraction through facilitated and targeted events management and other capacity-building services.

In terms of Communication and PR, we have worked for a number of African clients, notably the African Union in Addis Ababa and the African Union Mission to the U.S. in Washington, D.C. We provide expert communication programs, with decades of experience leading high-engagement diplomatic and mission-critical communication campaigns. To note, our team were responsible for the following:

1-     Agenda 2063 Branding - Email to the future
2-     AU Assembly summit for the AfCFTA
3-     Invest in Africa event with the African Embassy
4-   African Union Branding - I am African I am the African Union

Our team is engaged in communication, media outreach, and planning, as well as other strategic communication technical components to ensure this event is a success. Our portfolio shows all the necessary details as to why we believe we are the right company to handle the African Diaspora at large.

The following is a list of Target market segments African Affairs Communication will address, respectively. These lists focus on priority starting of number 1, going down to the farthest market segment we will focus on in the long future. 

1-    African Businesses in the US
2-    African Diplomatic Corps
3-    African Head of States and Governments
3-    African Descents and Diaspora worldwide
4-    African Partners
5-    African Businesses Worldwide
6-    Africans Worldwide

African Affairs Communications LLC (Afroac) is a D.C.-based communications firm delivering various communications and IT services for clients with a specialized niche in working diplomatic messaging for African nations

1.    Afroac news updates (media)
2.    Afroac Studios (Podcast, Designing, publication, production)
3.    Afroac Branding
4.    Afroac Web and development
5.    Afroac Digital marketing and Social Media Management
6.    Afroac Sponsorship, matchmaking, and Consultation
7.    Afroac Market research and Statistics
8.    Press and Media Relations
9.    Event Management, coverage, and interpretation services
10.  Afroac big data analysis and database