Communication services

communication 2

Our communication company will work to strengthen the corporate identity through increased visibility, accessibility, and accountability of AAC Organs to the African Public. At the same time, the office will improve its communication infrastructure, as well as strengthening media relationships. AA Communications to the USA will offer full communication services to the African Diaspora in the United States and the Americas. Digital marketing is quickly becoming a cost-effective method to reach a target audience.

As a branch communication plan, AA Communications will focus on successful digital marketing campaigns. Following the rules and regulations of the Afroac, we will design, build, test, and deploy the different digital campaigns. We conduct thorough research on all available channels and the appropriate method of communication catered to our targeted audiences' needs. We also report the progress of the campaign in real-time to provide our followers and stakeholders maximum flexibility. At the end of the campaign, Afroac will work on different analytics, to analyze its success to improve the mission’s future promotions. 

Afroac  Communication plan will offer the following services: Each project is customized to our client and its scope, length, depth, reach and cost unique.

The African Affairs Communications  Mission is committed to open, honest and ongoing communication with our African Diaspora. We understand that maintaining a two-way conversation with our citizens is essential for building relationships. These relationships are the foundation for a healthy and united diaspora network. It is why our mission is “to communicate with and engages our diaspora partners and stakeholders in defining and implementing the African Agenda.” This communication plan is in line with the African Union’s Agenda 2063 priorities. The document is a working document that is reviewed on an annual basis by the office of the AAC DC office. It will be used as a basis for the office’s accountability, as well as for providing a framework for future source and budgetary consideration. 

Communications as a management function

The role of communications towards the realization of our clients cannot be overemphasized. It is a management function that should be central to the work of the organization. It is a shared responsibility involving officials and staff at all levels. And it demands cooperation and coordination within, between, and among the institutions and departments of the company.

Effective communications and advocacy around the client’s work are critical to achieving the organization’s missions. It can increase public awareness and mobilize the requisite resources as well as broaden the impact of new policies, and attract and foster strong partnerships. It can also help convince people to embrace positive behavior changes that advance human development. Apart from creating awareness and understanding of our client’s contribution to continental and national development processes, effective strategic communications would play a facilitative role in the change management process.

Well-coordinated and targeted communications could enhance positive visibility and a clear company’s identity, which is vital for ongoing reforms in Africa. Harmonizing messages that reach the outside world so as to ensure that the communication and its allied institutions, speak with one voice is a key step in getting Africa’s voice heard in a world marked by the dizzying speed of globalization and unequal socioeconomic relations. Effective strategic communications would also strengthen and sustain lasting partnerships among key AAC audiences for the realization of the Afroac vision of Africa. To this effect, the communications function should be based on: 

o    Effective and accountable management: Ensuring that communications are completely integrated into the directorate’s work planning cycle; providing communications advice and support in all phases of policy, program and service development, management, and evaluation. In other words, the communications component must be part of the initial planning program process, and communications activities are taken into account and duly budgeted for.

o    Values and ethics: Communicating in a manner that affirms our organization’s and client’s values of freedom, equity, and equality, openness, caring, solidarity and respect, informing stakeholders about policies, programs, services, and initiatives in a manner consistent with the vision and missions of our objectives. Upholding international public service values of accountability, integrity, and impartiality.

o    Listening and evaluating: Researching and analyzing public issues and scanning the public environment for the needs and views of stakeholders with respect to existing policies, programs, services, and initiatives. Maintaining open, responsive communications with stakeholders and developing proactive strategies to assess and address stakeholder concerns.

o    Responding to diverse needs: Preparing and disseminating information through all forms of media – traditional and modern. Advocating for clarity and utility of information for target AAC audiences. Recognizing the diverse nature of our organization’s and client’s public and ensuring that communications are fair, balanced, and representative. Communicating in all official languages. o    Outreach: Building and maintaining communications partnerships to help meet the diverse information needs of stakeholders and to achieve Afroac objectives. Planning, coordinating and promoting the organization’s public events.

o    Corporate identity and visibility: Helping the African public recognize the activities of the organization and its institutions through clear and consistent identification. Ensuring appropriate use of official symbols.

Implications of the current environment for the Organisation’s media work

The new communications environment has important implications for media work and advocacy. These developments demand of the organization new approaches to communicating with their various publics. This implies that the Afroac  Communication must achieve speed and immediacy in disseminating information to the media; seek its own independent means (electronic – radio, television – and print) of communicating directly with its various publics, and take more responsibility for defining, supporting, and managing a unified corporate image. 


Afroac  Communication plan will offer the following services: Each project is customized to our client and its scope, length, depth, reach and cost unique. 

•    Initial Consultation

•    Analysis of non-profit’s goals and target market demographics.

•    Planning

•    Creation of streamlined and custom advertising campaign bases on needs.

•    Total design work of all AAC audio-visual/printed advertising tools

•    Implementation (through subcontractors in some cases)

•    Development and preparation of strategic marketing plans and programs

•    Key market segment identification plans and programs

•    Design of overall advertising / Public relations Strategies

•    Industry trend analysis

•    Execution of marketing implementation plans and programs.

•    Follow-up analysis.

•    Full Social Media coverage and digital marketing.

•    Online and offline publication

•    Website development

•    Business Consultation and Planning.

Competition and Buying Patterns

The competition includes all potential communication and advertising agencies that are willing to accept client contracts and non-profit organizations that handle all their public relation and advertising in-house. The advertising agency industry is highly fragmented, with a large number of small companies that mainly cater to small communities and a few large companies that seek the largest contracts. This makes competition within the industry very intense.

Through our niche strategy, we intend to avoid such a debilitating environment and avoid its drawbacks such as price wars, etc. Buying patterns and needs Companies usually enter into contracts with advertising agencies based on their reputation of professionalism and effective campaigns in the past. This reputation is difficult to obtain by new communication platform firms unless its personnel brings it with them from previous firms such as ours. Price and scope are also important reasons for accepting contracts, especially if the company is small. Non-profit organizations have very different needs than other firms.

Companies offering a product or service need to inform the public about the benefits of their product/service and then inspire them to purchase by leading them through an implicit or explicit cost-benefit analysis. On the other hand, non-profits must appeal to a person’s higher sense of community duty in order to obtain contributions. Advertisements must be a thought-provoking experience that engenders action. This is a far more difficult task to achieve than ordinary marketing and usually requires more resources and time than product/service marketing. Many advertising and communication agencies do not desire to accept these types of contracts and leave it to the non-profit organizations to create their own marketing. This leads to higher costs, more emphasis on obtaining contributions, and less effective management of the organization’s goals.  

Price Varies based on Services - Call 202 304 7938