Communication and Information services

Communication 3

The role of communications towards the realization of our clients cannot be overemphasized. It is a management function that should be central to the work of the organization. It is a shared responsibility involving officials and staff at all levels. And it demands cooperation and coordination within, between, and among the institutions and departments of the company.

Effective communications and advocacy around the client’s work are critical to achieving the organization’s missions. It can increase public awareness and mobilize the requisite resources as well as broaden the impact of new policies, and attract and foster strong partnerships. It can also help convince people to embrace positive behavior changes that advance human development.

Apart from creating awareness and understanding of our client’s contribution to continental and national development processes, effective strategic communications would play a facilitative role in the change management process. Well-coordinated and targeted communications could enhance positive visibility and a clear company’s identity, which is vital for ongoing reforms in Africa.

Harmonizing messages that reach the outside world so as to ensure that the communication and its allied institutions, speak with one voice is a key step in getting Africa’s voice heard in a world marked by the dizzying speed of globalization and unequal socioeconomic relations. Effective strategic communications would also strengthen and sustain lasting partnerships among key audiences for the realization of the Afroac vision of Africa.

To this effect, the communications function should be based on:

  • Effective and accountable management: Ensuring that communications are completely integrated into the communication teamwork planning cycle; providing communications advice and support in all phases of policy, program and service development, management, and evaluation. In other words, the communications component must be part of the initial planning program process, and communications activities are taken into account and duly budgeted for.
  • Values and ethics: Communicating in a manner that affirms our organization’s and client’s values of freedom, equity, and equality, openness, caring, solidarity and respect, informing stakeholders about policies, programs, services, and initiatives in a manner consistent with the vision and missions of our objectives. Upholding international public service values of accountability, integrity, and impartiality.
  • Listening and evaluating: Researching and analyzing public issues and scanning the public environment for the needs and views of stakeholders with respect to existing policies, programs, services, and initiatives. Maintaining open, responsive communications with stakeholders and developing proactive strategies to assess and address stakeholder concerns.
  • Responding to diverse needs: Preparing and disseminating information through all forms of media – traditional and modern. Advocating for clarity and utility of information for target audiences. Recognizing the diverse nature of our organization’s and client’s public and ensuring that communications are fair, balanced, and representative. Communicating in all official languages.
  • Outreach: Building and maintaining communications partnerships to help meet the diverse information needs of stakeholders and to achieve clients' objectives. Planning, coordinating and promoting the organization’s public events.
  • Corporate identity and visibility: Helping the African public recognize the activities of the organization and its institutions through clear and consistent identification. Ensuring appropriate use of official symbols.

Implications of the current environment for the Organisation’s media work

The new communications environment has important implications for media work and advocacy. These developments demand of the organization new approaches to communicating with their various publics.

This implies that Afroac Communication must achieve speed and immediacy in disseminating information to the media; seek its own independent means (electronic – radio, television – and print) of communicating directly with its various publics, and take more responsibility for defining, supporting, and managing a unified corporate image.


Afroac Communication plan will offer the following services: Each project is customized to our client and its scope, length, depth, reach and cost unique.

  • Initial Consultation
  • Analysis of non-profit’s goals and target market demographics.
  • Planning
  • Creation of streamlined and custom advertising campaign bases on needs.
  • Total design work of all audio-visual/printed advertising tools
  • Implementation (through subcontractors in some cases)
  • Development and preparation of strategic marketing plans and programs
  • Key market segment identification plans and programs
  • Design of overall advertising / Public relations Strategies
  • Industry trend analysis
  • Execution of marketing implementation plans and programs.
  • Follow-up analysis.
  • Full Social Media coverage and digital marketing.
  • Online and offline publication
  • Website development
  • Business Consultation and Planning.

Communication Tools

  1. Press releases, media advisories, concept notes, SMS announcements
  2. Published stories, op-eds
  3. Social media messages and Infographics
  4. Multimedia products (video, photo, audio, photo reels)
  5. Podcasts
  6. Interviews, in-depth analysis programs, and shows
  7. Press conferences and Workshops
  8. Summit documents, programs, agendas
  9. Branding tool kit, Press Kit, and publicity gadgets
  10. Round table discussions, commemoration conference
  11. Branding – website, email and conference hall banners, roll up and stand-alone banners,
  12. Anthem in song and with lyrics, slide shows, or videos
  13. Newsletter, publications, flyers, booklets, leaflets, bookmarks
  14. Live stream
  15. Establish African information outlets (information desks in different places and events)
  16. Keychains, flash drives, T-Shirts, and other promotional materials
  17. Surveys, Pools, Forums, and Questionnaires
  18. Staff motivation


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