Public Relations & Consulting

We Believe that the principle or advocacy of our shared values can never be more precise than in our deed to campaign against others' perspective of our truth. We consider it a privilege and rightful to support organisations committed to a shared vision of a better world and strategic approach. In implementing a comprehensive communications strategy that promotes social change, AFROAC works to develop effective Public Relations, for the African Diaspora, Press and Media houses, and the African Youth.

Building and maintaining a positive image for your company is our primary target. We will be in charge of establishing and maintaining relationships with your consumer, community, employee, and public interest groups by providing the following services. 

Reputation Management

Reputation management is one of our primary services we offers. Tactics might include email newsletters, messaging on website copy or blog content development, social media management, responding to reviews, Message crafting, and engaging with followers.

Crisis Management

According to data from PwC, 69% of leaders have experienced at least one corporate crisis in the last five years — with the average number of situations experienced being three. Your company will most likely face at least one crisis during your tenure. That’s why we are ready to develop a crisis communication plan, so you’re prepared when the time comes.

Media Relations

One way to build your reputation and get your name out there is through the media. Afroac can handle the relationship between the media and your company. Tactics include writing pitches to journalists and influencers to attain mentions in industry news and get more media coverage. We can also send out special invites to Press and Media houses to cover certain events, workshops, conferences, and more.

Content Generation

From Press Release to Speech writing, is a valuable public relations tactic that you might use if your company holds press conferences and events or your employees speak at industry events. Any messages given on behalf of your company should represent your brand as a whole. If anyone in your company has to give an address, you might consider hiring us to handle the strategic messaging as we specialise in keeping the African Narrative throughout your obejctives.

Campaigning

Your company might have to handle a campaign for a specific program. Afroac can plan and execute your campaign strategy, including the content development, production, and marketing strategy based on your budget. We will also write a press release to announce new products, launches, campaigns, or movements. This tactic goes hand-in-hand with media relations. Some tactics could be press releases, information kits, social media movements, and more.

Outreach

Do you want to ensure your company is active in your niche’s community, including trade shows and events? Our agency can help with that. We use outreach as a tactic to boost brand reputation and increase brand awareness. Regardless of the scope and complexity, Afroac will use its 35+ Chapters throughout the world and its partners to conduct the outreach study, planning, and management to acquire the desired results.

Market Research

The most critical element to communicating and building relationships with your public is to understand them. That’s why our firm would likely use market research as a tactic. We might use surveys, feedback forms, or focus groups to learn about your target audience. Using our growing email listing and registered clients from both our Diaspora Database, partners and our African Market, we will execute multiple exciting and unique approaches to research your programs. 

Media Training

Many companies and brands in the public eye undergo media training. Media training is a tactic public relations firms use to produce consistent, strategic messaging for the brands they work with. If your company or brand has several employees speaking in public, everyone should be on the same page regarding messaging. If there is only one person who will be the face of your brand, it’s vital to anticipate typical reporter questions and have canned answers prepared. We have encountered numerous times where such training saved the day as companies and even the diplomatic corps had to follow specific protocols to keep the expected standards.

Internal Copywriting

Writing internal copy is a public relations tactic PR agencies use to communicate with employees. Your employees are a stakeholder and public of your company so a PR firm could manage that relationship. You might need to communicate with your employees to discuss significant changes, build morale, or celebrate successes. Afroac is again a well-suited firm to doing this as our employees have years of experience in working with African and non-African companies, understanding the cultural gaps needed to fill.

Strategic Communications

Here, we will be giving out your brand’s coordinated messages to help achieve specific goals and objectives. It involves the distribution of information following a thorough knowledge of your priorities. This is where our program somewhat overlaps with advertising and marketing. All our communication activities should then support and emphasise these priorities. We, through strategic communication, ensure the maintenance of the organisation’s profile with customers, media, and employees through controlled messages and frequent updates.