African Affairs Communications LLC (Afroac) is a limited liability company in Washington DC providing Communication services on all fronts with the interest of African Issues. The African Affairs Communications Mission is committed to open, honest and ongoing communication with our African Diaspora. We understand that maintaining a two-way conversation with our citizens is essential for building relationships. These relationships are the foundation for a healthy and united diaspora network. It is why our mission is “to communicate with and engages our diaspora partners and stakeholders in defining and implementing the African Agenda.”

Our Goal is “To accelerate and fill the communication gap between African Diaspora with the continent for an integrated, prosperous, and inclusive Africa, at peace with itself, playing a dynamic role in the global arena, effectively driven by an accountable, efficient and responsive communication company.”

For the reasons implicit in the Constitutive Act (CA) and reiterated in the AAC’s Strategic Plan for 2019-22, the AAC’s office in D.C. has a primary obligation to all the African Diaspora, as well as various stakeholders and partners, in keeping them informed about its work. It is imperative that the company and its allied institutions and organs communicate with the general African public in the Diaspora on what it does; not only to foster deeper ownership among the stakeholders and clients but also to answer to the new international creeds and obligations for transparency, accountability, and accessibility. Moreover, a fundamental objective of the communication and information of the organization is to be able to routinely valorize and take pride in its real achievements while also pandering to the increasing African public’s demand for relevance.

The African Affairs Communications include strategic planning as well as tactical implementation. Strategic planning utilizes those processes that lead to an executable communication plan including identifying areas of opportunity, segmentation, objective line analysis, financial planning, competitive analysis, and culminate in the design of a project implementation plan. The strategy will serve as a detailed road map for the planning and supervision of all activities, campaigning as well as promotion. Once completed, the tactical process is initiated leading to the real-world execution of the plan.

Afroac ’s team consists of a handful of employees expert on different areas that we cover. This helps us to conduct a successful and best strategic marketing plan for a proposed target audience. Under the Third Strategic Plan, communication will serve as a cross-cutting function and instrument to enable our office to systematically document, package, and disseminate information of the many positive interventions by the AAC and its clients or stakeholders.

To implement these strategies and actions under this outcome, the African Affairs Communications  DC Office will take the lead in organizing, formalizing all the necessary steps to bring the African Diaspora together. For each output under this outcome, the communication team will be the principal actors in the implantation and monitoring of actions on the ground, working closely with the leadership of the AAC Mission under its leadership and CEO.

Mission

The African Affairs Communications  Mission is committed to open, honest and ongoing communication with our African Diaspora. We understand that maintaining a two-way conversation with our citizens is essential for building relationships. These relationships are the foundation for a healthy and united diaspora network. It is why our mission is “to communicate with and engages our diaspora partners and stakeholders in defining and implementing the African Agenda.”

This communication plan is in line with the African Union’s Agenda 2063 priorities. The document is a working document that is reviewed on an annual basis by the office of the AAC DC office. It will be used as a basis for the office’s accountability, as well as for providing a framework for future source and budgetary consideration.

The communications plan is intended to do the following:

• Implement a communications program that directly helps the office achieve its strategic goals.
• Foster strong relationships with the African Diaspora as well as any other stakeholders and potential clients.
• Provide focus and direction for messages/methods in support of the African Affairs Communications goals.
• Enable the AAC D.C. office to present itself accurately to its audiences.

As stated in the 2019-2022) AAC’s Strategic Plan, the Vision of the African Affairs Communications  is to ensure “comprehensive communication solutions, driven by current technology representing a dynamic Africa in the global arena.”

On the other hand, the Mission is “to become “An efficient and value-adding institution, driving the African integration and development process in close collaboration with the African Member States, the Regional Economic Communities and African citizens”.

The overall goal summarises what has been conclusively defined as the essence of our mandate; noting in particular, that the D.C. office of the AAC, therefore legally charged with the responsibility of implementing the various executive decisions of the company. Thus the goal is spelled out as:

“To accelerate and fill the communication gap between African Diaspora with the continent for an integrated, prosperous, and inclusive Africa, at peace with itself, playing a dynamic role in the global arena, effectively driven by an accountable, efficient and responsive communication company.”

AAC’s Core Values and Fundamental Principles

The AAC’s Representational Mission to the USA communication core values have been spelled out to include the following:

• • Think Africa above all;
  • Respect for diversity and teamwork;
  • Transparency and accountability;
  • Integrity and impartiality;
  • Efficiency and professionalism; and
  • Information and knowledge sharing.